Fox & Wolf Scents Is Now Romilow: The Story Behind the Rebrand

If you knew us as Fox & Wolf Scents, you did not lose the brand. You found its next chapter.

Why the name changed

Fox & Wolf helped build the foundation: fragrance, experimentation, customer relationships and the early catalog. Romilow is the name built for where the company is going next—a more focused fragrance house with a clearer visual identity, stronger systems and room to grow.

What stayed

The center of the business is still fragrance. We still care about scents with personality, products people can actually live with, and collections that make a room, routine or car feel more intentional.

What changed

Romilow is more disciplined. The Signature Collection gives the brand a permanent center. Seasonal and rotating scents add discovery without replacing that foundation. Home, body and car fragrance are treated as parts of one fragrance wardrobe rather than unrelated categories.

Where to start now

Start with the Signature Collection, or use the Romilow Fragrance Finder if you are not sure which scent fits you.

Fox & Wolf is part of our history. Romilow is the brand we are building forward.

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